What is Trade Promotion Management (TPM) Software?
TPM software aids retailers and manufacturers in the execution, planning, and reporting of trade promotion activities. These trade promotion activities (such as discounts, coupons, and other incentives) assist businesses in gaining and maintaining market share, typically in consumer goods marketplaces. It assists companies and internal decision-makers in planning and scaling trade promotion campaigns. Organizations can enhance their total ROI from trade promotion activities by making better decisions. TPM software also improves the efficiency of processes and planning. This can cut down on time spent on clerical tasks and speed up the execution process.
We’ve compiled a list of the best adaptable and cost-effective trade promotion management software for you:
1. Anaplan
Anaplan is a trade promotion management software for the automotive, industrial, CPG, investment, and asset management industries. This offers includes supply planning, demand planning, and a fully digitised supply chain in one place.
Features:
- Enable cross-enterprise promotions alignment.
- Track and identify ineffective promotions.
- Analyze promotions with data visualization.
- Simply create and edit any master data in real time.
Pricing:
For pricing of Anaplan trade promotion management software, you need to contact the sales team.
2. RevTrax – Trade Promotion Management Software
The RevTrax Offer Management Platform (OMP) enables companies to deploy offers across channels, track performance, and link insights to choices that save time and money. The best aspect is that it incorporates a variety of marketing channels, including email, social media, websites, campaigns, affiliate marketing, and much more. With the powerful CRM and marketing cloud provided by this software, you will be able to track and manage all types of marketing campaigns.
Features:
- Analytics / ROI tracking.
- Events triggered actions.
- A/B testing.
- Campaign management.
- Commission management.
- Channel management.
Pricing:
For pricing details, you need to connect with their team.
3. EffectMakers BMS
If you’re still looking for a well-integrated trade promotion management software, you’ve come to the right place. Because of its cloud-based technology, this software is in high demand these days. Effectmakers BMS tool provides on-premise digital solutions for optimal compliance and performance. Furthermore, it is the most widely used Microsoft service that provides traders with a solid cloud computing base.
Features:
- Full company & user specific is customizable reporting analytics.
- Promotion management.
- Business management.
- Mass updating of listing stats.
- Integrate BMS software with other systems like SAP and FuturMaste.
Pricing:
You can buy it at an affordable price of € 394/month.
Conclusion:
In this article, we have listed the best trade promotion management software that helps you to improve trade promotion ROI and internal planning and management efficiency & save a lot of manual time.
If you have any suggestions, feel free to share with us at admin@myinfoadda.com.
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