Content Distribution Strategy For Promoting Your Content In 2021

Content distribution refers to how you intend to market your content to internet users. You may accomplish this through a variety of channels, and it’s important to prepare ahead of time to get the best results.

There are various channels in which you can share your content to users. They are classified into one of three categories: Owned, Paid, or Earned.

Let’s briefly summarize one by one:

What Is Owned Media Channel?

Owned media refers to the media that you own such as your own website, social media channels (Facebook, Instagram, Pinterest, LinkedIn, Twitter, etc), newsletter, YouTube channel.

The advantage of owned media is that:

You have control over what message is transmitted.
More cost effective than other channels.

Disadvantage:

Reaching a new audience is more difficult.
Take time to scale your market.
No guarantee for result.

What Is Paid Media Channel?

Paid media is the marketing channel in which you pay to increase your content distribution to vital audiences. For example, when you pay for display ads, paid search, sponsor banners, posts on Facebook, YouTube, Instagram, search engine and others.

Advantage:

Scale your market in low time.
Target large audiences.
Control over content.
Promote a specific product/service for real traffic.

Disadvantage:

More expensive than other marketing.
Lack of credibility.

What Is Earned Media Channel?

Earned media is the content other people create about you.This might be a social media post, a review, or a photo of them using your product or service that they tag you in.

It’s essentially word-of-mouth over the internet. It can include: shares, comments, remarks, and re-posts to reviews, recommendations, and articles found on third-party websites.

Advantage:

Free advertising.
Highly credible.
Build trust to other potential users.
Real and authentic.

Disadvantage:

No control on content.
Sometimes it can be negative.

The top 5 strategies to use for promoting your content in 2021:

You’ve put a lot of effort into creating content, gathering data, and, of course, writing it. Then you post it. However, it is also important to promote your content & build a strategy to market it in terms of increasing brand awareness & driving traffic.

Here, I have listed top top 5 strategies to use for promoting your content in 2021

Social Media:

Social media is the popular way to promote your content in your post. Also, if you share your content on social media it’s not just easy to be seen but quickly to be shared by others. In today’s time, mostly people use social media platforms(Facebook, Instagram, Twitter, etc.), so it is the best way to advertise your content via memes, photos, reels, videos, hashtags.

Email Marketing:

Email marketing is the prominent way to promote your content by sending a commercial email to your audience which aims to increase brand awareness, traffic & sales. It is one of the most cost-effective ways to promote your content.

Email newsletters is one type of owned media channel you can use to share your content and create a relationship with your users.

Referral Program:

You can ask people to share your content to others(friends, family, colleagues). By promoting content this way helps you to reach a potential customer who could turn out to be your customer.

Online Communities:

There are different online communities available on the internet or you can build one. You can use this to promote your content, if your content is useful then members share it. Also, members share and promote each other’s content.

Some sites like: Quora, Medium, LinkedIn, GrowthHackers, and Reddit

Guest Post:

With guest posts, you can reach a bigger audience and raise brand awareness. You can write useful blogs to get the best results from blogging, and also publish guest posts on highly authorized sites relevant to your content topics and niche.

Other strategies to use for promoting your content:

Paid Ads.
Influencer marketing.
Podcasts.
YouTube videos.

Conclusion:

In order to establish your brand, you must promote your content in different channels. If you want your business to grow, we can say content marketing is the best way to expose your brand to a big audience.

Also, each of the marketing strategies mentioned in this article work differently and provide different results. So you can choose wisely according to your business needs.

I hope friends this “Content Distribution And Strategies To Promote Content” blog will prove to be very beneficial for you.

If you’ve any query or feedback related to this blog then you can definitely tell us in the comment section below we will reply to you ASAP.