While established companies usually have no problem reaching customers, new businesses sometimes struggle to promote themselves. Although the internet offers many useful tools, it can be hard to draw attention to your brand and stand out. In this article, we will look at the best ways to promote your new business and what steps you need to take to get the ball rolling.
Embrace the power of social media
Social networks are where people spend most of their time online. Advertising on social media platforms has become the cornerstone of digital marketing, and it can be used to grow your new business. To make the most out of your marketing, you first need to research your target audience.
Specific demographics and age groups hang out on different social networks. It’s recommended that you create business accounts on multiple networks. However, you’ll get the most bang for your buck if you focus your efforts on the platform where your target audience spends most of their time.
Social media influencers can be a godsend for small businesses since they usually have an already established following you can use to boost your reach. You definitely should start building a fanbase of your own, but the process will be much faster if someone gives you the initial push. Most influencers will be open to some form of partnership. The trick is finding someone who has a significant overlap with your target demographic. Once you find the perfect person for the job, you can start sharing their content on your pages and then approach them in a friendly manner to see if they are interested in a collaboration.
Link to authoritative sites
You can think of link building as social networking for websites. If you link to popular sites with a strong reputation, your own popularity will increase. Unfortunately, link building can take a lot of time, making it a less popular tactic for those who want immediate results. Although link building can be pretty straightforward, you still need to avoid pitfalls that can put your website in jeopardy. Attempting to take shortcuts, like buying links, will get your website penalized and blacklisted.
Instead, we recommend you approach link building the old-fashioned way. Start outputting a steady stream of quality content with links to reputable websites. Invite guest writers to pen articles for your blog and only accept links from reputable sources. Monitor your quality backlinks and disavow any spammy links that point to your site.
Claim your Google Business profile
Creating your business profile on Google is free. However, it may be already present, and in that case, you just need to go through these steps to claim it. That will let your business show up on local searches and significantly improve your SEO.
Despite its market dominance, Google isn’t the only place people search. In some niches and local communities, there are other portals you can use to list your business. Basically, it won’t hurt to list your business in as many places as you can. Thankfully, there are plenty of free business listing sites available.
Cater to a local audience
The best way to promote your new business is to start looking for customers in your area. By generating local leads, you will be able to build a strong base of customers, which you can use to grow your business and expand to other neighborhoods. Despite online shopping becoming popular in the last few years, most people still prefer shopping locally. Additionally, some services can’t be delivered through online shops. Most importantly, when people search for businesses and services, Google offers them a map pack with 3 local results.
Here’s how you can increase your local presence:
- Host events for the local community. Partner with other local businesses or sponsor an already existing event.
- Create local landing pages on your website. Have dedicated city or area-specific landing pages to get more hits.
- Have an FAQ section on your website. Offer helpful tips to attract more visitors to your website.
Use press releases to promote your new business to a wide audience
Once you have managed to create a following of loyal customers, it will be easy to promote new product launches to an excited audience. However, getting to that point can be difficult. You’ll need to find a way to build initial interest and promote your new business. In this case, you can create a press release campaign and reach out to local media outlets to gain exposure through this. Press releases are a cost-effective way to promote your business, which is usually very welcome for someone who is just starting out.
Try to give the media something to report by catering to the local audience in the ways we described above. Build some community goodwill, and invite the press to be a part of that. You can even partner with the press to do a cross-promotion on their portal, where you can do a giveaway to promote your new business.
Create quality content
Draw users to your brand by offering them valid reasons to visit and stay on your website. Marketing is often so focused on promoting and distributing content that executives sometimes forget that you first need quality content. Visual storytelling is currently trending, and one of the most shared types of content is video clips. Even your paid marketing campaigns should be paired with content to get the best results.
You don’t necessarily need to do things the old-fashioned way and only promote your products. Informative videos can be boosted and used to promote your brand. At the end of the day, sales are your ultimate goal. However, you will achieve a better bottom line by generating leads. And to generate leads, you’ll first need to build genuine interest for what you are offering. As you can see, marketing always comes back to content, so you better start creating some.
In conclusion
When it comes to marketing and promotions, people usually have a fixed idea that you need to spend exorbitant amounts of money to achieve anything. On the contrary, some of the best ways to promote your new business can be done with very little money. All you need is some effort, patience, and creativity, and your business can get a lot of well-deserved attention.
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